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Stobbs UK
Our challenge here was to make an IP law firm impossible to ignore. Stobbs had already built a strong reputation by treating intellectual property as a commercial growth tool, not just a legal service. To reinforce that challenger mindset, we created a disruptive out-of-home campaign that broke away from the polished, corporate style typically associated with law firms.
The idea? Vandalise the legal playbook. Using bold, digitally graffitied creative and anti-corporate messaging, the campaign transformed traditional advertising spaces into statements of intent — visually dramatising how different Stobbs' philosophy was from more conventional firms. The activation helped sharpen Stobbs’ identity as a commercially minded challenger brand: modern, entrepreneurial, and willing to break category conventions where competitors played it safe.
Stobbs Lands in the USA
Entering the U.S. market meant starting from zero — no office, no local reputation, and an audience made up of highly sceptical senior legal decision-makers. Traditional legal marketing was never going to cut through.
We took Stobbs’ challenger positioning and adapted our 'Vandalise the Legal Playbook' concept into a targeted digital campaign built around the INTA Annual Meeting - the one moment each year when the industry's key decision-makers are all paying attention. The campaign ran across LinkedIn, Google, and Meta, using digitally graffitied creative to interrupt category expectations and make Stobbs feel visibly different from traditional firms.
The results:
1,912,695 ad impressions
121,784 engagements
17,470 clicks
318 prospects generated
4.89% Google Search CTR
67% above the legal industry benchmark
