Acting as the day-to-day content partner for Little Moons as they’ve scaled to a brand valued at over £100million. We’ve helped Little Moons grow from a relatively unknown product to a household name by building fandom around the brand. We do this by creating ‘little fires’ that ignite excitement around new product launches and key calendar moments and ultimately drive brand love.
The North Star
Build out an umbrella brand world with a clear style, tone and positioning that appeals to a broad consumer, yet is still distinctive.
What really needed to be done
Cutting-edge content made to scale for digital platforms, high-impact creative made to steal share of voice from the competition, and distinctive designs that reinforce the brand’s ethos across all touchpoints.
The Slingshot
Bringing a bright and unordinary approach to everything that we do to create little lifts that spark positivity with our audiences.
The Results
Tasty Multi-Platform Content
Integrated campaigns, with cutting-edge content designed to scale effectively on various digital platforms.
Engagement From Another World
Digital and physical content and activations that surpass industry averages (read viral).
A Bite of the Market
Achieved extraordinary sales growth, with Little Moons sales growing across all retailers.
“we’ve been working with Founders Makers since forever, can’t imagine life without those peeps.”
Anna Draper - Head of Marketing (UK&I) of Little Moons
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