Inspiring Garnier’s consumers and allies, to start conversations, ask questions, and learn how to best support the LGBTQIA+ community during Pride and beyond.
North Star
Showcase Garnier's commitment to celebrating and supporting the LGBTQIA+ community with a series of social friendly videos with Garnier ambassadors.
What Really Needed to Be Done
We knew we needed these conversations to feel real, casual, and sometimes, packed with emotion. From humorous banter to deep, insightful dialogues; a balance between entertainment and education. Our challenge was to bring this to life in the best way possible, weaving together different discussions and personalities into one cohesive engaging format.
The Slingshot
We flipped the usual 'breaking down barriers' approach on its head and went for 'Building Your Knowledge' with a twist — a massive, pride-coloured Jenga game.
We were after laughs, teamwork, and stories that hit you right in the feels. Handing our ambassadors a quirky game like this led to heartfelt conversations, entertaining moments and social buzz right across Garnier’s channels.
Puzzled expressions and captivating eye-opening chats – this was genuine, authentic content perfect for Garnier’s social channels.
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