The Brief in Brief
The North Star:
Naming, creating and launching a new lifestyle platform for Saga.
What Really Needed to be Done:
Saga wants to be the superbrand for the over 65’s but needed to increase the frequency of contact with its customers through a digital-first approach.
The Slingshot:
Your time is now. Challenge perceptions; whether those are the perceptions the marketplace has of Saga, or the cultural perceptions of their customers and what age means.
The Results
Scrupulous Strategy
In-depth analysis of Saga's product target audience needs, preferences, and pain points ensured that the digital lifestyle hub addressed their requirements.
Narrative for a New Age
Carefully crafted to resonate with the lifestyle, aspirations, and values of the target audience.
A Powerful Verbal ID
A clear, concise, and relatable messaging strategy and verbal tone that ensured every comms touchpoint resonated with Saga's ethos and target audience.
Bridging the Visual ID
A distinct visual identity that combined Saga's heritage with a modern digital aesthetic.
