Homethings

Industry

FMCG

What we did

Campaign Creative

Campaign

Campaign Production

Campaign Strategy

TVC Production

Creative Platform

Launching Homethings' first national TV ad

The Brief in Brief

North Star

Shake up the home cleaning world by showcasing Homethings as the eco‑friendly, refillable cleaning game‑changer, amplifying their message to the masses and transforming UK home cleaning habits.

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What Really Needed to Be Done

‍Realising that environmental messages often come across as doom and gloom, we decided to mix things up. We aimed to highlight big sustainable issues in home care in a fun, relatable, and non-preachy way.

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The Slingshot

We brought The Tap Man to life, embodying Homethings' "Just Add Tap" trademarked slogan. This simple, silly and impactful creative solution captured Homethings' disruptor mindset.

The Results

Competition Finalists

Finalists in Sky’s Zero Footprint Fund, securing £250K worth of TV slots across the SKY network.

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Viral Success

The TikTok campaign quickly surpassed 1 million views in under 24 hours.

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Widespread Media Coverage

Featured in Time Out, Yahoo UK and Ireland, Secret London, My London, and other outlets, totalling 15 pieces of traditional media coverage.

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Social Media Reach

Achieved 3.5 million views, significantly boosting brand awareness and engaging a wide audience with Homethings' sustainable mission.

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CREDIT

3.5M

views on social media

pieces of media coverage

views in first 24 hours