The Brief in Brief
North Star
Shake up the cleaning aisle by making Homethings the go-to eco-friendly, refillable game changer. Bringing their planet positive mission to the mainstream.
What Really Needed to Be Done
Sustainability talk can get a bit... serious. We needed to make the message land without the guilt trip. Keeping it smart, surprising, and just the right amount of silly.
The Slingshot
Enter: The Tap Man. Yes, you read that right. A surreal, human embodiment of Homethings’ “Just Add Tap” mantra. Equal parts weird and wonderful, he made a splash across the UK and nailed the brand’s disruptor spirit.
The Results
TV Spot Secured
Finalists in Sky’s Zero Footprint Fund, bagging £250K worth of national TV spots across the Sky network.
Internet Gold
The TikTok campaign clocked up 1M+ views in under 24 hours. Not bad for a man dressed as a tap.
Major Media Buzz
Coverage in Time Out, Yahoo, Secret London, and more - 15 major media hits and counting.
Social Media Reach
Achieved 3.5 million views, significantly boosting brand awareness and engaging a wide audience with Homethings' sustainable mission.
