Creating a flavour-first identity and packaging. A fresh yet familiar brand that’s packed full of flavour, and confident in its bold personality and iconic name. Now the 3rd best-selling snack on EasyJet.
The North Star
Create a brand ID and packaging that put flavour and texture at the heart of everything.
What Really Needed to be Done
Recognising the need for packaging that would resonate with consumers and differentiate Crunchits in the crowded market.
The Slingshot
Create and brand a healthy product that’s positioned as something that you’d happily order with a pint.
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The Results
Packaging Perfection
Attention to detail and a deep understanding of consumer preferences led us to a design that showcased the unique flavours of Crunchits and communicated the products unique texture and satisfying crunch.
Shelf Appeal
With eye-catching aesthetics and cohesive branding, the new packaging design proved to be a game-changer, grabbing the attention of shoppers and enticing them to explore the Crunchits™ range.
Market Impact
The packaging's effectiveness secured strong early listings, including a premier spot on Ocado, and impressive sales performance on Easyjet.
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