[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Little Moons

Industry

FMCG

What we did

Social Strategy

Social Content

International Activations

Local Activations

Taking mochi to the masses

Acting as the day-to-day content partner for Little Moons as they’ve scaled to a brand valued at over £100million.

We’ve helped Little Moons grow from a relatively unknown product to a household name by building fandom around the brand.

We've done this by creating ‘little fires’ that ignite excitement around new product launches and key calendar moments and ultimately drive brand love.

The Brief in Brief

The North Star

Build out an umbrella brand world with a clear style, tone and positioning that appeals to a broad consumer, yet is still distinctive.

What really needed to be done

Cutting-edge content made to scale for digital platforms, high-impact creative made to steal share of voice from the competition, and distinctive designs that reinforce the brand’s ethos across all touch points.

The Slingshot

Bringing a bright and unordinary approach to everything that we do to create little lifts that spark positivity with our audiences.

‍

The Results

Tasty Multi-Platform Content‍

‍Integrated campaigns, with cutting-edge content designed to scale effectively on various digital platforms.

‍

Engagement From Another World

‍Digital and physical content and activations that surpass industry averages (read viral).

‍

A Bite of the Market

‍‍Achieved extraordinary sales growth, with Little Moons sales growing across all retailers.

‍